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Writing Email Subject Lines: 6 Ways to Improve Your Open Rate
These have been the basic rules of subject line-writing for a good 10 years: Keep the length of your subject line to 50 characters with spaces (CWS) or fewer Lead with an action word Include your brand...
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The 3 Lies That Block Startup Success
Here’s a lie that feels like the truth: “A mother is a person who, on seeing only 4 pieces of pie for 5 people, promptly declares, ‘I never did care much for pie.’” That’s a lie that turns moms into...
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Email Marketing: Broadcast Emails vs Transactional Emails
It’s easy to hate email marketing. It’s easy to look at your inbox, scroll through 100s of messages from companies that are probably just trying to sell you stuff, and add to your list of startup ideas...
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Email Subject Lines: A Quick Assessment of 7 Split-Tests
While working on an email campaign with a client recently, one of the peeps on the phone said this startling thing: “We saw in several split-tests that short subject lines work better than long ones...
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Free Beer: Could your generosity be your biggest driver of success?
Back in March, I spotted this email subject line among dozens in my inbox: “Free Beer!” I quickly opened the email, which was from Matt Harris of SendWithUs.com, to find this: With a catch! Hey Joanna,...
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Are Webinars Part of Your Growth Hacking Plan This Year?
read this to see how to write emails inviting people to your webinars, by @copyhackersClick To Tweet - Powered By CoSchedule At the end of 2013, Unbounce hosted a great webinar on… hosting webinars...
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